More CV Thinking..

Is your CV getting you interviews?



Linking key skills and abilities with real-life achievements when you write your CV, such as awards or work successes, is a sure-fire way to impress, according to the employers we spoke to. It’s important that everything you say about yourself on your CV is supported by concrete evidence.


 Your professional CV is the only thing potential employers will know about you before they meet you in person.


One of the things employers tell us they hate the most is CV jargon, which loosely means describing yourself as ‘a highly dedicated worker, with excellent attention to detail’ without giving any real life examples of how you’ve already demonstrated these abilities. Always make sure you back up your claims with hard evidence.


“Before you start to write your professional CV, write down your ten greatest achievements,” says Peter Appleby, Managing Director of Appleby Associates. “This should help you get in the right mindset, which is a marketing mindset. Your achievements demonstrate your proven abilities and what you have to offer. You’re a product being sold to a company, and the goal of your professional CV is to communicate what you can do for them. By considering your achievements first, you won’t fall into the trap of describing your skills without offering evidence to substantiate them.”You’ve found the ideal job vacancy. Now you need the ‘how to’ guide to write your professional CV. Most people are aware of the standard professional CV build: employment history, qualifications, contact details – but which key ingredients impress employers and win a place on their interview shortlist?


Tailor your professional CV to fit the employer. Each industry as standard CV format: Ask us about your industry. You should never send an ‘identikit’ version to multiple employers by email. Recruiters really object to being spammed by cut and paste CVs. Instead, find out as much as you can about what your recruiters want from your professional CV beforehand. Employers can be very subjective in their preferences, even if they don’t realise it. For example, Noel Marshall of recruitment agency Finance Professionals, categorically states that a personal summary including hobbies and interests gives recruiters a flavour of your personality. Whilst headhunter Andrew Baber of Planning for People believes unequivocally that personal summaries are ‘white noise’ which no-one ever reads.



Almost every employer we spoke to emphasised the need to keep a professional CV as short as possible: no more than two pages long, with plenty of white space and a good font size. A ‘stuffed’ looking CV was rated as very unappealing by employers and a warning sign that the potential employee can’t prioritise. Your goal is to communicate clearly and quickly that you’re right for the job, and this means keeping text to a minimum. “Your professional CV is a document that must be inviting to read,” says Freedman, “which means making it very easy on the eye. There should be lots of white space and you should only write what’s really necessary.” Most employment vacancies are oversubscribed, so you won’t be thanked for adding to a recruiter’s workload by sending pages and pages of CV material for them to wade through.



Essential items are clear, accurate contact details (including your email address) at the top of each page of your professional CV, details of previous employment and your qualifications. According to ‘Why You? CV Messages to Win Jobs’ author, John Lees, who carried out detailed surveys of employers, for each of your previous jobs you should write a brief overview of your position, and then a separate paragraph listing the key skills demonstrated during your employment.


Perhaps most importantly, get a second opinion. Must be registered to receive personal CV advice and job search advise.




Don’t be desperate and apply for every job you find. That strategy is both transparent and annoying to recruiters. As frustrating as it sounds, you are much better off waiting for a job that matches your qualifications and putting all of your energy behind securing it through social networking and selling yourself. If you apply to irrelevant jobs, you’re sabotaging yourself.


Not getting a response from your applications? A follow up call is recommended,